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Financial Management for Product Managers - London: Developing winning commercial strategies for products


Price: £1,165 (First Delegate Rate) £1,049 (Additional Delegate Rate)

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Product managers are often limited in their influence and achievements by their lack of fundamental business, numerical and financial skills. This 2-day Professionals workshop focuses on some of the most important skills required for commercial product management – financial management, forecasting and building business cases. The course de-mystifies the financial jargon used in these areas and provides a practical approach for developing commercial strategies for products and compelling cases for adopting them.

Workshop Objectives

You will learn how to:

  • Assess product performance using financial and market data
  • Specify and use product management dashboards
  • Analyse profit and loss (P&L) data to determine appropriate improvement strategies
  • Forecast revenues and costs using a range of techniques
  • Write robust business cases including qualitative and quantitative assessments of benefits, costs and risks
  • Assess return on product investments using a range of financial techniques
  • Develop strategies for gaining support from business case stakeholders
  • Assess your own competencies and how to develop them

Who should attend?

This workshop is for anyone working in product management who has responsibility for the finance success of new or existing products. It is ideal for those who have practised as product managers for some time but find commercial management challenging and wish to develop their skills further or for those who have recently acquired financial responsibility for their products.

Janet Downes

Janet Downes BSc MBA MCIM Chartered Marketer is an international expert on product management and new product development.

In this role Janet works as a consultant and trainer with many leading global and local companies in innovation driven industries to help them improve their product innovation and product management performance. She also coaches senior managers who want to improve their own and their team’s performance through applying the concepts she advocates. Her clients appreciate the breadth of her knowledge and expertise and her ability to work with them to develop practical solutions for the particular situations they face.

Janet started her career in the IT industry, first as an electronics engineer and later in sales, marketing, product management and general management. She has been a senior international executive with Intel and with other organisations in the semiconductor, PC, computer services, CAD and printing and publishing industries with responsibilities covering the globe. Since becoming a consultant Janet has worked in Europe, South Africa and North America for companies such as Alcatel, Axa, Bank of Scotland, Belgacom, Brother, BT, Canon, Centrica, Cisco, ExxonMobil, Ford, GlaxoSmithKline, Hewlett Packard, Lucent, Microsoft, Norwich Union, Siemens, Sony Ericsson, Tektronix, Thomas Cook, T-Mobile and VirginMobile.

Apart from her training and consulting work Janet is a director of ACSL, a Web publisher providing information for users of enterprise storage systems and of Sun’s SPARC architecture. She is also in touch with the latest research and is a doctoral student at Cranfield working on changing marketing practices in high technology industries.

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